NAME: Song Saran
COMPANY: Amru Rice (Cambodia) Co., Ltd
ADDRESS: No. 15A Borey Rith, Boeung Salang village, Sangkat Russey Keo, Khan Russei Keo
CITY: Phnom Penh
PHONE: 023 990 900
- Seed production – seeding the high quality seed for farmers
- Organic rice training to farmers including the ICS control.
- Support to the Union of Agriculture Coops to coordinate with with farmers to produce the organic paddy for Amru.
- Support the Certified and inspected organic rice for the organic rice farmers.
- Contract farming with Agriculture coops.
- Supporting the contribution to Cambodian Rice Federation to promote the rice export
Vision: The fast moving and growing of our business are the result from our Trust, Commitment, and Loyalty of customers and partners. We want to see every rice kernel is satisfying to consumers and all business transactions are mutually beneficial and profitable.
Mission: We continuously improve the Quality of rice from Farming to Processing and exporting in collaboration with rice promotion institutions, rice importers, rice brokers, and hyper-market. When this is done we expect consumers will get new experience of Amru Rice.
Goal: Amru Rice sets up following goals to get the mission achieved:
- Participating in rice farmers’ groups for seeding and organizing
the farms to get high quality of rice in both quantity and quality.
- Joining hands with other rice producers/exporters to get change in term of advocacy, technology, finance, and quality.
- Penetrating the European market in both Eastern Europe and Western Europe and CIS country in direct supply, international rice brokers, rice importers, hyper-markets channels, cash and carry companies.
- Upgrading the milling lines and processing machines from time-to-time to ensure the quality of rice are in line with Cambodian rice standards.
- Expanding the market segments in North America and Asia, particularly Hong Kong, China, Indonesia, and Malaysia.